A Little Bit About Me
Hi, my name is Suzi Davis and I am a Copywriter and Content Manager living and loving life in the Norfolk countryside.
I write, and I love it. I love telling stories that help great little companies to connect with their customers. I twinkle inside when customers discover and fall in love with the tale and the people behind a brand. And I smile broadly and deeply when business owners feel proud of what their websites or marketing materials say.
I turn the passion that small business owners have for their brands into words that excite and engage their customers. Words that convert readers into customers or nudge them over the line to find out more.
Words are everywhere
Words are everywhere when you own and run a business. Words on a website, conversations on social media or text on a leaflet.
Having worked with many small businesses, I understand that lots of business owners struggle with words. They aren’t sure what to say or just don’t have the time and brain space for word magic.
I get my kicks spending time to really understand your brand, what makes it (and you) tick and then turning your business into words.
My Copywriting Journey
A Childhood Dream
What did I dream of being when I was a child?
For years it was to be a writer. My sister is an awesome artist, and we cooked up schemes of books I would write, and she would illustrate.
Along the way, I got distracted. Us creatives often do. Indiana Jones turned my head for a while, and my passion turned to archaeology. Yes, I agree; that was a swerve ball no one expected.
A work experience stint piecing together old artefacts took place. It was a phase that didn’t last, but it fed my interest in bringing things together to tell a story.
When university was over and life got serious, it was time to earn a living, and I found a niche in big business market research. Unearthing what matters to customers and telling their stories to big, suited decision-makers.
This world of big suits and big decisions also fed my inner number nerd. Turning reams and reams…and reams of data into something people could understand. Something that made sense.
When the call of family life arrived, I pirouetted towards a new, more flexible chapter and began to help small businesses. Often teeny tiny ones with a limited budget to spend on sharing their messages with the world.
We’d work together to find creative ways to connect with their customers.
The world of social media was dawning. New digital options were appearing daily. There was a dizzying amount of marketing options for all those small business owners to stay on top of.
The Lightbulb Moment
For a while, I wasn’t confident enough to label myself as a copywriter. Instead, I’d mumble something about helping people with their marketing.
Then a lightbulb moment dawned. Everything I was doing for these lovely small businesses centred around words. The words on a website page or in an article, the words we use on our social media post or our news, sales or update emails. I had become a writer without realising it.
And so, it came full circle, and I can now say I’m fulfilling my dream. I am a (copy)writer.